In 1994, Pino's son Luciano took over the running of the vineyards and changed the name of the family business to Azienda Agricole of Montaribaldi. The name Montaribaldi refers to the ancient Roman road that linked the winery to the different vineyards throughout the Piedmont.
A dedicated proponent of traditional Piedmontese wine, Luciano works almost exclusively with indigenous grape varietals and prefers to avoid using modern techniques, relying instead on the history of family domaine and the teachings of his father to guide his hand.
Today, Montaribaldi has 23.5 hectares of vineyards scattered across the different terroirs of the Piedmont, all linked to the winery by the Montaribaldi road. Just like his father before him, Luciano's goal is to make terroir-driven wines that reflect the unique qualities of these vineyards. Luciano works to nurture his vision by aggressively controlling yields, avoiding pesticides and herbicides, and planting cover crops to foster biodiversity.
The vision of the domaine reflects the mantra of "place over process" and the winemaking is done in such a way as to bring this to fruition: each parcel is vinified and bottled as a single cuvée to highlight the typicity of the terroir and varietal. Native yeast is used whenever possible, and sulphur, new oak, and other additions are kept to a bare minimum.