When was the last time you bought a bottle of wine and felt happy with the purchase? Did you feel you got value for money? Was the buying process an easy one, or did you have to go through the frustration a great deal of wine-drinkers do, each time they feel like buying a bottle of wine? If you could make the buying process more enjoyable, would you be interested?

Questions, questions, questions. What wine should I buy? From which country? What year? Should it be Chateau bottled? Red or White? I really liked the wine I purchased a few weeks ago, but it is no longer in stock - how will I find a similar tasting wine? Who can I rely on to help me choose a good bottle? How can I avoid having to purchase four or five bottles to find one that I actually enjoy? How much should I pay? I liked that wine but it gave me a terrible hangover, or, I had a terrible reaction to the wine! Why would I pay that much for a wine when this one is cheaper? I wish I could just ask for a good bottle of wine, and actually get one.

If you find yourself asking any of the preceding questions, don't worry. The Wine Buff has the answers.

Winemaking is a complex process, and the selection of a well-made wine can be quite daunting. It is not uncommon to have tasted wines for several days, and sometimes even weeks, before finally choosing one that is perfect in both quality and price. Considering the complexities and the multiple factors governing what constitutes a well-made wine, wouldn't it be an advantage if you had someone with a knowledgeable local presence in the wine-growing areas, someone who knew quality, and who appreciated value for money?

Paddy O' Flynn, has been resident in the heart of the Bordeaux wine-producing region since 1988. He is perfectly placed to find the right wines for Irish consumers, at the right price. The Wine Buff selection is a must for the discerning palate, or indeed, for the would-be discerning palate.

The result? With the stress removed, what might have been a chore, becomes a pleasure. Just call into one of our shops and reach for one of our specially selected wines and then just sit back and enjoy.